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Introducing Mabel & Main – The First Plus Size Bridal Jewelry Brand

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Introducing Mabel & Main – The First Plus Size Bridal Jewelry Brand

September 22
23:39 2021
Putting Plus Size Couples First From Ring Design & Crafting through “I Do”.

For years, modern society has acknowledged the lack of support for folks of a larger size. In the retail world especially, merchants have shifted their strategies to embrace plus size customers, investing in products that show every customer they are valued, regardless of their size. The fashion industry has adopted a broader mindset as well, focusing on non-standardized body types and designing for diverse tastes and sizes.Yet despite such advancements, the jewelry industry has coasted through with little to no change. Style development for women’s engagement rings is still done in size 7, a standard that seems to have stuck for the sake of convenience, and directly reflects a lack of consideration to changing standards.

Mabel & Main is the brainchild of the team at MyTrioRings.com, a bridal jewelry destination established in 2009 that provides hardworking couples with access to affordably priced, authentic diamond matching wedding rings. In 2017, My Trio Rings launched the first plus size bridal collection, with an array of designs that enabled brides and grooms with larger fingers to find ring styles in their size. In June 2021, Mabel & Main was spun out as the first and only plus size exclusive bridal jewelry destination.

The designers and merchandisers at Mabel & Main, many of whom identify as plus size, assembled the wedding ring styles couples loved most and redesigned them in a size 12 base. This process was structured to embrace the original design inspiration, but to also incorporate characteristics that are often overlooked when designing in a “one size fits all” approach.

Among a few of the purposeful design attributes, diamond coverage was revisited, ensuring ample sparkle on the sides of rings. Ring widths were also increased, and comfort tapers were introduced to ensure a comfortable fit.

Serving a larger size takes an enthusiastic and authentic commitment – it involves more than simply adding additional material. It takes careful consideration of the design’s intended look and how it would scale to different sizes. Furthermore, a plus size body type does not mean a plus size finger, and a larger finger doesn’t mean a plus size body shape. Assumptions must be thrown out the window when designing wedding rings for a larger finger size.

Mabel & Main offers wedding and engagement rings in sizes 9-20 for women and 9-24 for men as a standard. They also created the first ever XL ring sizer for couples that struggle to get basic sizing at brick-and-mortar jewelry stores.

To learn more, visit www.mabelmain.com/about-us or contact 855-MY-RINGS.

Media Contact
Company Name: Mabel & Main
Contact Person: Punit Shah
Email: Send Email
Phone: 855-MY-RINGS
Country: United States
Website: https://www.mabelmain.com/