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Now on Kickstarter, ZZZI Jewelry, A New AAPI-Owned Brand of Fine Gold and Diamond Jewelry

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Now on Kickstarter, ZZZI Jewelry, A New AAPI-Owned Brand of Fine Gold and Diamond Jewelry

November 09
07:20 2022
Now seeking community support via Kickstarter, a new line of fine jewelry inspired by Asian calligraphy.

Aïda Yuen Wong, an Asian American designer and professor at Brandeis University, has announced an exciting crowdfunding campaign on Kickstarter to support the launch of her new jewelry line, ZZZI Jewelry. Inspired by her interest in Asian art and fashion history, ZZZI Jewelry brings the art of Asian calligraphy to everyday life.

The line’s refined collection is made of recycled gold and conflict-free diamonds that take the form of calligraphy. Each piece reflects an interpretation of a historical script type, such as the seal script, clerical script, and running script, and uniquely combines Asian culture, couture, and activism in a way that has not been done before. The first collection received acclaim and seed funding as a winner in the Spark Innovation Competition at Brandeis University. 

Realizing that gold and diamond pieces can be cost prohibitive for some consumers, Aïda Yuen Wong also hopes to create a budget-friendly digital collection of approximately ten designs in collaboration with, an industry leader in digital fashion and accessories, so everyone can support jewelry and designs with a social purpose. 

As an AAPI-owned brand, each piece of ZZZI Jewelry is designed to tell the story of Asian culture and lend a powerful voice to Asian communities that have long been scapegoated and afflicted with racist aggressions. A percentage of each sale will be donated to non-profit organizations supporting antiracism and Asian communities at this crucial time. 

To learn more and support the launch of ZZZI Jewelry, please visit:

Funds raised from the crowdfunding campaign will be used to support the production and distribution of ZZZI Jewelry. Starting today, pledge as little as $10 to show support for the project. Other rewards, including beautiful Asian calligraphy on gold-toned cardboard and mounted scroll, and gold pendants, are also available, but may be limited. Act fast and visit the Kickstarter campaign page today. 


ZZZI Jewelry is a fine jewelry line inspired by Asian calligraphy. Founded by Aïda Yuen Wong, an Asian American designer, ZZZI Jewelry brings Asian calligraphy and Asian culture, couture, and activism to everyday life through stunning modern jewelry.

Media Contact
Company Name: ZZZI Jewelry
Contact Person: Aïda Yuen Wong
Email: Send Email
Phone: 8888390799
Address:588 Boston Post Road, Suite 313
City: Weston
State: Massachusetts, 02493
Country: United States