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BTS Tour Crowd Voting Campaign on Fandom.Live Upends Marketing Norms

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BTS Tour Crowd Voting Campaign on Fandom.Live Upends Marketing Norms

February 26
22:09 2020
To coincide with the release of the band’s new record “7: Map of the Soul” and a concurrent world tour, live entertainment crowd voting and crowd funding platform Fandom.Live asked the world’s fans where the band should perform generating blockbuster response.

In a month-long crowd voting campaign, Fandom.Live asked the world’s fans where in Asia BTS out to perform in a crowd voting campaign bringing their website 475,354 visitors and creating 5,000+ Facebook shares of their posts.

Around the time their website crashed due to the overwhelming number of new users who wanted to vote, they were seeing a whopping 250 visitors per second. 

“Our BTS Asia Tour vote contest went so well that even we were surprised!  The BTS army came out in full force to support and make it known that they want BTS to come to them,” founder and CEO Aiden K Moon said.

Quick stats:

  • More than 160,000 votes were cast. 

  • 704,176 page views throughout the campaign.

  • 159,231 new site visitors became members.

  • 65 percent of fans who voted continue to return to the site.

Over 88 percent of their website and social media activity was driven by user-based referrals and organic sharing.

Their success represents a significant evolution in fan community insight. For example, in their campaign they learned that 10 percent of BTS’s fandom is over 45 years old, an insight that shows the true reach of the band’s enthusiasm. Fan voting generated a data set that spans over 3,275 cities in 164 countries. BTS fandoms in even Harare, Zimbabwe and Oruro, Bolivia chimed in.

The top 10 countries participating were the Philippines, Vietnam, Indonesia, India, Myanmar, Nepal, Mongolia, Thailand, Pakistan, and Bangladesh.

Fandom.Live is currently running a similar BTS fan voting campaign to have fans vote for where the band should play in Europe as well as the Middle East and North Africa. 

About Fandom.Live

Fandom.Live is an innovative sport and entertainment platform that seeks to remake the way live performances are scheduled, marketed, funded and enjoyed. At the center is their fan-focused crowd voting enabling fans the world over to say who they’d like to see perform as well as where and when. 

For any inquiries about this article, please contact Brian Cusicanqui or Paul S. Park:

Brian Cusicanqui
[email protected]
+84 97 780 5953

Paul S. Park
[email protected]
+82 10 2429 6993

Media Contact
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Contact Person: Paul S. Park
Email: Send Email
Phone: +821024296993
Country: Korea